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Episode 53: Slick

Updated: Mar 15, 2021

This week’s story isn’t about moving, and the murder doesn’t take place in the northwest (I know!), but its origins do. So let’s Haul...ass to Ridgefield, Washington, 1943 where fate would have two lovers meet, start a company that would change how we move, lead to one of the most public and expensive family feuds in modern history and leave a family destroyed by a suicide and a murder. Today I’m talking about the ubiquitous brand, U-haul and the murder of it’s founder’s daughter-in-law, Ava Shoen.

U-Haul CEO Joe Shoen (center) with sons Stuart (white shirt) and Sam (red shirt) (photo from Forbes)
Eva Shoen (
Frank Marquis (

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